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Vol. 28 No. 1
January-February 2006

IUPAC Wire | News and information on IUPAC, its fellows, and members organizations
See also www.iupac.org/news

Essential to You

In September 2005, the American Chemistry Council (ACC), the trade association for the world's leading companies engaged in the business of chemistry, launched a major public education campaign to increase awareness of the chemistry industry's contributions to modern life, from innovations in everyday products to its contribution to the U.S. economy.

The educational campaign demonstrates how the American chemistry industry is essential to (“essential2SM”) safety, health, innovation, the economy, and the environment. The campaign encompasses advertising, public relations, a new website, and employee communications.

“The initiative makes use of ‘essential2’ as an homage to the traditional display of a chemical compound formula one would see on the periodic table of elements in any science classroom,” said Michael Campbell, Chairman, President and CEO of Arch Chemicals and Chairman of the Board of Directors of ACC in a press release issued by ACC. “The campaign is a constructive way for us to engage and have a dialogue with the very people who use, enjoy and benefit from our products.”

This is an inspiring undertaking for America’s chemical makers and for industries that use the products of chemistry,” said ACC President and CEO Jack N. Gerard in the ACC press release. “‘essential2’ makes a powerful statement about how connected we all are and how central chemistry is to the health and growth of our nation. For example, the chemistry industry is America’s leading exporter, accounting for 10 percent of all U.S. exports, and we generate more than half a trillion dollars for the U.S. economy each year.”

A central feature of the campaign is a new website <www.americanchemistry.com> highlighting the industry’s contributions to technological advances and economic performance. The site also demonstrates the economic contributions of the industry to each state, including employment, exports, and tax data.


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